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Business Bay Square (BBS) Mall has been recognized as the Best Mall in East Africa at the prestigious East Africa Somali Awards (EASA) 2024, a ceremony that honors outstanding Somali and regional businesses across multiple sectors.
The award highlights BBS Mall’s excellence in retail, entertainment, and customer experience, acknowledging its role in transforming the shopping and lifestyle landscape in Somalia and the wider East African region. Known for its modern facilities, diverse range of shops, and world-class amenities, BBS Mall has become a premier destination for both residents and visitors seeking shopping, dining, and leisure experiences under one roof.
At the EASA awards gala, attended by industry leaders, government officials, and business innovators, BBS Mall was celebrated for setting new standards in East African retail. The mall stood out for its commitment to innovation, customer satisfaction, and providing a safe and enjoyable environment for families and communities.
Ahmed Yusuf, CEO of Business Bay Square Mall, expressed his appreciation for the recognition. “This award is a proud moment for our team and a validation of our vision to create a shopping destination that goes beyond retail. We aim to offer experiences that combine convenience, entertainment, and comfort, and being recognized by EASA inspires us to continue innovating,” he said.
BBS Mall features a wide array of retail outlets, from international brands to local businesses, offering everything from fashion and electronics to gourmet dining and lifestyle services. Its entertainment zones, cinemas, and event spaces provide a vibrant hub for social and cultural activities, making it more than just a shopping center. The mall has also implemented modern safety and hygiene measures, ensuring that visitors enjoy a secure and pleasant experience.
Industry analysts say that BBS Mall’s success reflects a growing trend in Somalia, where modern retail infrastructure is reshaping consumer behavior and contributing to economic growth. By combining convenience, variety, and quality service, BBS Mall has set itself apart as a leader in East African retail.
The EASA awards committee commended BBS Mall for its contribution to Somalia’s retail and business ecosystem, noting that the mall has created numerous employment opportunities, supported local enterprises, and become a symbol of innovation and progress in the region. “Business Bay Square is not just a mall; it is a landmark that elevates the shopping experience and promotes economic and social development,” the committee said.
The East Africa Somali Awards have grown into one of the most respected recognitions of business excellence in the region. With this achievement, BBS Mall reinforces its position as a premier shopping and lifestyle destination, setting benchmarks for innovation, quality, and customer experience in East Africa.
As Somalia continues to emerge as a hub for modern retail and entertainment, the recognition of Business Bay Square Mall at EASA 2024 underscores the importance of vision, investment, and service excellence in driving regional growth and enhancing community experiences.