The construction industry is always looking for new platforms and acquisition models to optimize procurement costs across key categories. At the same time, online selling portals have also become a critical part of the industry’s technological shift, as procurement teams increasingly opt to buy construction material online.
Our Procurement teams are also simultaneously conducting research and reviewing building material online, while directly engaging with construction material suppliers for their next projects. This helps them gain access to a larger supplier base, thereby incentivizing them to continue leveraging the best online marketplaces in the construction domain. The ease of using these platforms, along with the comprehensive customer support provided, further streamlines the procurement experience for both buyers and manufacturers.
Here, we can review the major benefits of online materials selling and why manufacturers must leverage digital procurement platforms.
Access to a wide customer base Construction material manufacturers and suppliers can gain access to a wide customer base by listing their products on online marketplaces. They can also directly engage with buyers beyond traditional outreach practices and tap into greener markets digitally. Customers are also preferring to buy construction material online and regularly reorder via the same platform and supplier for future projects.
Online procurement platforms also increase the visibility gained on-ground as buyers continue to develop a relationship with we digitally. This offers a new line of outreach, outside of indirect mediums such as wholesalers and retailers which allows us to scale- up and expand into new projects through new customer sets.
Streamlining the selling experience
The biggest advantage of selling
construction material online is the streamlining of the entire procurement process for all parties. We can provide extensive information on their brand, products, and key features. At the same time, buyers can review multiple offerings and reach out to us for quotations on key products. All parties are vetted by the procurement platform to ensure complete transparency throughout the transaction.
Digital procurement portals also help shorten the procurement process, by reducing the purchase cycle. Online construction materials platforms offer better payment terms and enable us to list the critical product and brand information in a highly comprehensive manner.
The digital nature of construction procurement platforms also enables building material suppliers to meet demand in a more agile manner. The documentation, invoicing, tracking, and delivery is mapped within the platform itself, which eliminates the need for additional software or other technologies. Also, the procurement platforms offer online tools for buyers to calculate their exact requirements, in terms of TMT bars, concrete, RMC, fittings, etc., adding greater value than traditional procurement methods.